Prints sell. A strong print can carry a simple dress pattern and make a collection instantly recognisable. But not all printed fabrics are made the same way, and the method affects how the design looks, how it wears and what it costs.
Rotary screen printing
The classic method for large runs. Each colour is applied by its own cylindrical screen as the fabric moves through the machine. Colours are rich and consistent, and the cost per metre is low once production is running. The trade-off is that each design needs its own screens, so it suits popular designs produced in volume.
Flat screen printing
Similar idea, but with flat screens lowered onto the fabric one colour at a time. It allows larger repeats and very sharp detail, and is often used for higher-end designs. It is slower than rotary printing.
Digital printing
Digital printing works like an inkjet printer for fabric. There are no screens, so designs can have unlimited colours, photographic detail and soft gradients. It is ideal for smaller quantities and fast-changing fashion. Colours may sit slightly more on the surface than with screen printing, so check colour on both sides of a sample.
Which base fabric?
The base fabric matters as much as the printing method. Viscose takes colour brilliantly and drapes well, so it is the favourite for printed dresses. Cotton gives crisp, matte prints for shirts and casual wear. Polyester holds bright colour and resists fading — good for fashion and evening pieces. Linen-look and slub fabrics add texture that makes prints feel more natural.
What to check on a printed fabric
- Print alignment — the design should run straight along the grain of the fabric.
- Colour fastness — rub a damp white cloth on the swatch; colour should not transfer.
- Repeat size — large repeats need more fabric per garment if you want to match the pattern.
- Direction — some prints have an up and a down. Plan your cutting layout around it.
Choosing prints for your customers
Small, all-over prints are easy to cut and suit most body shapes. Large florals make a statement but use more fabric. Tropical and botanical prints remain popular for resort and summer ranges. Browse our digital sample book to see every design in each collection before you ask for a quote.
Related Simplitex fabrics
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